Winter has a way of making everything feel comforting—soft sweaters, warm drinks, long showers. Unfortunately, your skin doesn’t always agree. If your complexion feels tight, dull, flaky, or suddenly “reactive,” it’s not your imagination.

Here are the three biggest ways winter dries out your skin, plus simple, realistic fixes that let you keep the cozy—without sacrificing your glow.

Have you ever found yourself in the skincare aisle at your favorite big box store, overwhelmed by the endless options of products for your skin. You peruse up and down the aisle, reading the backs of bottles looking for any clue that might help you decide. Then finally you take a deep breath, cross your fingers and take your cart full of products to the checkout, hoping that you chose at least one bottle of magic that will make all your skincare wishes come true.